Our Values
If you’re avoiding controversial chemicals in your cosmetics, looking for ways to live a natural and holistic lifestyle, or are fed up with waste and plastic piling up on beaches, you’ve come to the right place, my friend!
Handmade in England
Our products are handmade and carefully formulated, using clever, organic and sustainable ingredients, and up to 100% less water than our competitors. We buy our ingredients and packaging from UK suppliers, keeping money in the local economy. And we advocate for the earth by using materials that leave little impact. Read more about our freshly-made approach.
Always Natural
Our products are natural and made with premium organic ingredients sourced from ethical suppliers. You can relax into the Awake experience and never have to worry about parabens, sulphates (SLS), aluminium or petroleum-derived ingredients, or GMOs sneaking into your personal care routine. Read more about our ingredients.
Plastic Free
We're dedicated to reducing plastic, minimising waste, and using materials that have the highest recycle rate in the UK: glass and aluminium.
All our packaging is plastic free, with the exception of pump and pipette dispensers, which are required to use our products properly. Where these components are not recyclable, we offer a plastic free option.
Our cartons are made from FSC recycled materials and printed with biodegradable veggie inks, just seven miles from our premises.
Certified Cruelty Free
We never test on animals and can guarantee that there is no animal testing in our supply chain. We are proudly certified Cruelty Free by Leaping Bunny, the best assurance that a company has made a genuine commitment to ending animal testing. Read more about our story.